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For example, you may see each web site user's shopping for journey — including the pages they engaged with, the keywords they used to look and whether or not they completed specific actions. You need to use these insights to regulate and improve your Web optimization technique. An optimized site brings in high quality site visitors. When you've got a site with helpful content that matches the searcher's intent, they'll doubtless spend more time shopping, which in the end can result in extra conversions and increased ROI. Clients who interact longer with a website are inclined to hook up with the model more — this could lead to buyer advocacy and long-term income.