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A vertical-bar grille was retained, just like the 1942-48 design, however the lady mascot was replaced by a bust of Hernando DeSoto. Emphasizing them was a grille placed completely on the decrease half of the automobile's "face." A sculpted lady was launched as a hood mascot. Like every "proper" hood ornament of the time, it glowed when the parking lamps or headlights were on. A extra-extensive restyle for 1942 launched "Airfoil" hidden headlamps that have been "out of sight, besides at night time." Though not an trade first (the 1936-37 Cord 810/812 had something similar), they have been Detroit's solely hidden lamps that yr, and imparted a cleaner look. DeSoto bowed its first hardtop coupe, the Custom Sportsman, at $2489, and moved the DeLuxe woody wagon up to Custom trim before changing it with a barely cheaper all-steel model at midyear. As with all Chrysler makes, the 1947-48 DeSotos had been largely the identical because the '46s; serial numbers are the one information to mannequin years. Reflecting Chrysler Corporation's 1954 sales nightmare, DeSoto's mannequin-yr output dropped under 77,000 and the make fell again to twelfth place within the business. Gold prices additionally climbed again above $1,600 an ounce.

The plush Coronado sedan, a mid-1954 addition to the Firedome line, returned as a 1955 "spring particular" Fireflite at $100 above the $2800 regular sedan. Not surprisingly, the Suburban was the costliest '46 DeSoto at $2093, a wholesome $200 above the seven-seat sedan. Model-yr quantity jumped again to 130,000 and DeSoto moved up to eleventh, its finest finish since banner '41. All wore a mild facelift of prewar styling with headlamps reexposed, fenders prolonged again into the entrance doors, a wider and heavier-looking grille, and reshuffled medallions and parking lights. Standard wheelbase was four inches longer at 125.5, however boxy, upright styling hid the very fact. Standard-chassis models lost an inch in wheelbase but measured 5.5 inches longer overall than the '40s; they have been lower and wider, too. Much bolder, absolutely up-to-date new Exner styling and extra-highly effective engines stood to turn issues around for 1955. Firedome (the "d" now not capitalized) now played "second banana" to a brand new uplevel Fireflite line.

This Fireflite is now a minor collector's item, primarily for having one of many business's first three-tone paint jobs (turquoise, black, and white). From an early age, the 20-year-outdated has confirmed herself as one of the world’s rising pop stars. Finally, Gold seems to grudgingly admit that I am an intensive journalist (or one who "blogs," as she insists on referring to my occupation - as if writing online has less validity than writing in print). Gold is wealth and prosperity, energy and energy, and people who hold all of the trumps are those that possess gold price. The number eight represents prosperity, and every sweet has symbolic significance. There wasn't much time for specials in that struggle-shortened mannequin year, however DeSoto managed a plush Custom Town Sedan called "Fifth Avenue" (a name a lot later resurrected at Chrysler). Model choices held firm for '42, but there was a "squarer" six, bored out to 236.6 cid. Besides "civilian" vehicles, DeSoto built 11,600 taxicabs in these years -- its fifth best-selling mannequin. Though model-12 months output rose some 11,000 units, DeSoto once more positioned thirteenth. Like other Chrysler makes, it might have achieved higher had the agency not suffered a crippling strike at first of 1940 manufacturing.

DeSoto was totally redesigned for '49, as were different Chrysler makes that yr. Convertibles were accessible in each '55 DeSoto series however noticed minuscule sales: simply 625 Firedomes and 775 Fireflites. For 1953, remaining Custom/DeLuxe fashions had been mixed into a new Powermaster Six sequence that nonetheless lagged behind FireDome in sales, this time by a margin of 2-1. Both traces included Sportsman hardtops. Following GM's lead in '55, DeSoto launched three four-door hardtops for '56: a Sportsman in every sequence and a low-priced Firedome Seville. Production was low everywhere in Detroit for '42, and DeSoto was no exception at less than 25,000 -- fewer than 1000 of some particular person fashions. Suburban manufacturing was additionally quite passable: 7500 for the interval. Painted deep red and lacking bumpers, it was very sleek however not quite as built-in as Adventurer I, and wasn't severely considered for production. Adventurer II followed in '55, an ordinary-chassis four-seat fastback formed extra by Ghia than Exner. A midseason highlight was the restricted-edition Adventurer hardtop coupe, a supercar awash in price gold-anodized aluminum trim.

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